Mobile App - Global Event
Red Bull Can You Make It?
Mobile app to guide teams across Europe, track points, complete challenges, and engage with others during their 7 day race to the finish line.
Overview
Red Bull Can You Make It is an adventurous competition where teams travel across Europe using only Red Bull cans as currency. The mobile app enabled participants to find checkpoints, upload vlog updates of their journey, track their progress on the leaderboard, and meet up with other teams. It enhanced the competition by fostering interaction and real-time updates.
Role
Lead Product Designer responsible for everything design related from ideation to development handoff.
Event Viewers
1.6 Billion
Social Reach
Teams in Competition
